You might have heard these sayings ‘He lost his mojo’ or ‘She’s got her mojo back’. The word ‘mojo’ has different connotation for each of us however it would be fair to state that we all wish that we had bucket-loads of it. We may even feel secretly relieved when someone else has lost it as it can mean a more level playing field!
I love the word and how we can relate it to ‘our’ brand. Whether it may be mega confidence or super charged charisma – here is my take, we all have it. Consider the people in your life whom you make an impact upon – recall that cheeky grin from your kid, the loving embrace from your partner; or even your manager’s sense of relief when you walk in the room because they know that you are there for them, you got their backs, and you will work your magic.
At times, those closest to us see us better than we see ourselves. Our ‘mojo’ shines bright in their eyes! I hope you are cherishing your mojo in business (and in life) and keep on nurturing it. Remember – when we are confident in our own skin, our mojo will naturally come out to play.
Interested in more quirky brand and marketing insights? Get a copy of my book – ‘Unleash the VOICE in your Brand’!
Photo by Robert Wiedemann on Unsplash
