Whether you are just starting out in business or several years down the track, this is the marketing book that will make all the difference. No baffling industry jargon, just clear, clever and insightful guidance that keeps it simple.

A well-known branding expert with years of experience working for big corporations, small businesses and non-profits, May Chang distils this broad knowledge into effective strategies for you. You’ll learn the importance of getting to the root of what you want to be known for, how to create solid brand consistency, implement agile marketing activities and how to leave your legacy.

May’s book offers practical strategies and concise steps to help you win in the ever-evolving world of marketing. With real-life examples and straightforward suggestions, this book will truly help you Unleash the Voice in your Brand.