The saying ‘Behind a successful man is a strong woman / partner’ rings true with the likes of superheroes like Batman, Superman, Green Hornet and so on.
So true that the narrative is not complete without their sidekicks. Here is my lemon twist:-
Always The SIDEKICK?
Kato’s gentleness does not mean weak
Giving in does not mean surrender
Listening does not mean he has nothing to contribute
nor being quiet means he has no comeback to Green Hornet.
It Means Robin
Returns to serve in a different way
Takes pride in developing more robust solutions
Doesn’t sweat any small stuff for Batman and
Lives to fight another day.
Meanwhile, Supergirl chooses to play the second fiddle
Surrenders the battle to win the war
Has greater tolerance, patience, and empathy
Recognises the need for her Superman to have his day in the sun.
Because You know that in your everyday
Even though you are perceived to be the sidekick, you are a TRUE super-hero!
It is a matter of perspective!
How does that relate to brand and marketing?
When we have done an amazing job as a Sidekick, our clients become the Superheroes in their communities.
What greater testimonial!
Which one would you rather be?