A spider spinning its web is like a master craftsman – organised and focused on that ‘thing’ that needs to be done. The same applies to top-notch surfers, musicians or entrepreneurs who are focused on successfully achieving their own unique ‘thing’.
What is that ‘thing’ for you? Could it be that dream job, project, or even TED Talk that you landed? Maybe it is the
business that you have always dreamt of starting. This is your chance to show the world the stuff you are made for!
How does this relate to our brand and marketing? When a business becomes your ‘thing’, through your marketing you must aim to ensure that:
1. Your brand image and reputation is well received by clients, suppliers, and your community achieved through transparent communication and actioning of your vision, mission, and business promises.
2. Your clients and suppliers are enjoying doing business with your company because they know you and your team are vested in it and will give it all – whether it is product quality, seamless service, added touches and more.
3. Your strategies are working together and communicated harmoniously though all touch points.
So, your ‘thing’ has now translated to your Unique Selling Proposition. Good brand and marketing, good for your business!
Interested in quirky shifts to your brand and marketing, grab a copy of my book – ‘Unleash the VOICE in your Brand’
Photo credit Eugene Kalenkovich, Shutterstock.
