Your move when you spot a glaring mistake or potential in another’s business? Do you keep your counsel and let the other party approach first or reach out swiftly like a talent agent?
The outcome might be the same with landing a client or business partner. However, your mindset is a different matter. If the former, did it suit to keep quiet as a part of a sale funnelling or you were trying to decide whether he is competition or a friendly? Are you looking after your own interest or beat ourselves up if the other party becomes more successful?
If it is the latter, you bring out the better version of that person and their business. You also bring out the best in YOU as there is not ulterior motive but to see another business be successful.
Wonder how this relates to your brand & marketing? It may be an innate business value hardwired in you to reach out. Unleash it when you SEE potential in another. Then act by giving a helping hand!
You never know, it might lead to a new loyal client/ best referral partner!
Written by May Chang
Part of ‘A Quirky Brand & Marketing Perspective’
